Operators needed to plan for eventual increased network transaction volumes, with consumers demanding an accurate and secure way for their mobile transactions. Virtual banks have been created in order to make people’s purchases convenient and life improving. In Tokyo the m-commerce has already been well applied, used for anything from buying a fashion item in store and swiping the mobile device over a VISA decoder, or using it as ticket for public transportation. The mobile device has here been well integrated into the consumers purchase decisions, making it easier and faster to shop.
However, there’s no doubt that mobile networks around the world need to improve their bandwidth in order to get to the level of for example Hong Kong. In parts of Asia the m-commerce experience is as nearly effortless as it possibly could be, and this is what the rest of the world should struggle for.
Speed and liability are key factors for a mobile device, especially when it comes to m-commerce. In Europe, the Mobile Payment Services Association (Orange, Telefonica, T-Mobile etc.) is pushing for new standards within the m-commerce, claiming standardization as key. The mobile device needs to seize to become so much of a technology as to be a part of the daily life of every person.
Companies all over the world will find the m-commerce extremely accurate and useful since they will have larger access to the visibility into consumer habits, in order to develop new products and services. Together with reliability, speed and security, information on consumer habits will create tailored products and services for each consumer, and who wouldn’t want an application especially designed for just you?
To make m-commerce work, companies need to focus on the end user experience. Is the bandwidth sufficient? Does the reliability of the network satisfy what the user requires? The linkage between security and liability of the network is crucial for all companies aswell as end users, since the majority of them stated security of data and privacy as the most critical factors when dealing with m-commerce.
In order to truly enjoy m-commerce, networks need to work on adding more bandwidth and improving the quality of service. After all, there’s an increasing urge worldwide of using technology everywhere we go.
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